💍 This Niche Product Made Him $5.9M

💡 Before we head into the weekend, I wanted to send you a business I’ve been watching grow over the years in a surprisingly simple, low-competition niche.

This one just goes to show—if you find the right niche or the right keyword that nobody is competing for, you can build a great business.

Most people think the jewelry business is ultra-competitive, but what if you could find a lesser known niche with almost no competition—where people are already searching for products, but big brands aren’t paying attention?

That’s exactly what AntlerRings.com did.

They found wedding rings inlayed with Antler, a niche with very low competition in search rankings and almost no major jewelry brands dominating the space.

The craziest part? Jewelry has some of the highest markups of any product.

They were able to import rings from Alibaba.com for just $1–$15 each and sell them for $100–$300+, making massive margins.

Let’s break down exactly how they did it.

🏆 Step 1: Find a Low-Competition Jewelry Niche

Instead of trying to compete in generic men’s wedding rings, they niched down into something unique—antler rings.

If we check the keyword data, we can see the competition for terms like “antler rings” is extremely low.

Here’s a look at the search competition they took advantage of:

KD = Keyword Difficulty. Antler rings is 4 out of 100 on the difficulty scale. Meaning its easy to rank for. It also has 8K search volume which is VERY high.

🔎 Here’s why that matters:
✅ They didn’t have to compete with big jewelry brands.
✅ They could rank #1 on Google for searches related to antler wedding rings.
✅ Customers were already searching for these products, but there were few sellers.

💰 Step 2: Source Quality Products Cheap

Jewelry has insane profit margins.

Alibaba.com is a great source for low cost jewelry. I looked into this model a while back and actually ordered samples. The quality of jewelry from most sellers is the same quality you find in a high end jewelry shop.

Things like tungsten rings are durable yet extremely cheap to produce.

Obviously request samples first before making a large order as all suppliers are different.

Most jewelry you find in jewelry stores costs only a few dollars to make but sells for hundreds.

Antler Rings leveraged this by:
✔️ Importing rings for $1–$15 each from manufacturers in Asia.
✔️ Selling them for $100–$300+ per ring.
✔️ Targeting an audience that values craftsmanship & uniqueness, allowing for premium pricing.

At a $200 price point, even after advertising, their margins are huge.

📢 Step 3: Get Traffic With SEO & Facebook Ads

Once they had a niche product and low costs, they needed customers.

They built a website and structured all their SEO content around ranking for antler ring keywords.

✅ SEO Strategy:

• Wrote blog posts & product pages focused on “antler wedding rings” & similar terms.

• Ranked organically for high-intent buyers searching for niche jewelry.

✅ Facebook Ad Strategy:

• Targeted hunters, outdoorsmen & country-style weddings.

• Ads went directly to engaged men interested in hunting & rustic-style rings.

• Focused on anniversary & wedding gift buyers.

This mix of organic SEO traffic + paid ads to the perfect audience = an estimated $5.9M in sales this past year.

💡 Want to Copy This? Here are Some Other Low-Competition Jewelry Niche Examples

There are plenty of niches like this in jewelry. You just have to find low-competition keywords and unique styles people are searching for.

Here are a few other untapped jewelry keywords with low competition:

💎 Turquoise rings
💎 Western engagement rings 
💎 Urban body jewelry 
💎 Nipple piercing jewelry
💎 Moss agate engagement rings

Where to find these low competition keywords: You can use tools like semrush.com or ahrefs.com. They are expensive but both have free or discounted trial periods.

All of these can follow the same formula:
📌 Find a low-competition keyword.
📌 Source the product for cheap.
📌 Sell at a premium with a strong brand story.
📌 Get free traffic with SEO & scale with ads.

📊 Key Takeaways

✅ Jewelry is high-margin – a $5 product can sell for $100+ easily.
✅ Low-competition keywords = organic customers – You don’t need to compete with big brands.
✅ Paid ads work when targeting is dialed in – Hunters, outdoorsmen, & rustic-style weddings were perfect for the Antler Rings brand.
✅ There are still tons of niches like this – If you find an underserved market, you can dominate it.

Hope you enjoyed this breakdown.

P.S. I would love to get your input. The past 2 emails have been more in-depth while the first few were quicker to the point overviews.

Would you prefer quick overviews on a daily basis OR deeper insights like this a few times a week?

Cast your vote with the poll below...

Enjoy the day! — Tim