She Makes $15K/Month With Luxury Picnics

A simple business you could copy this weekend if you wanted to.

Author

Tim Richard
May 13, 2025

In the middle of the pandemic, Jocelyn Chin and Coco Chan started setting up luxury picnics for friends in the Bay Area.

They called it Picnic 'n Chill.

luxury-picnic-business-founders

People naturally shared their set ups on social media and their business exploded organically.

They got to the point where they were doing 60+ luxury picnics a month and bringing in around $15,000/month, just setting up tables, rugs, and charcuterie boards in local parks.

Fast-forward: Now they have a team of 5 and do all sorts of luxury party set-ups from picnics to weddings and yacht parties.

How the Business Works:

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  • Clients book a picnic online for a birthday, proposal, date, or girls' night

  • Packages range from $150–$300+

  • The team:

    • Brings the table, cushions, florals, etc.

    • Sets it up in a local park (or sometimes private spaces)

    • Comes back later to clean everything up

  • Optional add-ons: food boards, custom signage, flowers, wine setups

💰 Real Numbers:

  • ~60 picnics/month

  • Avg booking: ~$250

  • Gross = ~$15,000/month

  • Initially started just the two of them, now a small team of 5

  • All local — no physical location or storefront

Why It Works:

  • 📸 Highly Instagrammable - people share every single setup

  • 📍 Low barrier to entry - no food license, no retail space

  • 💵 High perceived value - clients gladly pay for the experience

  • 🔁 Repeat-friendly - proposals, birthdays, baby showers, etc.

How You Could Copy It:

  1. Start with a few tables, rugs, and florals (check Target, Home Goods or IKEA)

  2. Build 2–3 preset packages with photos

  3. Create an Instagram + simple website

  4. Offer setups in local parks, beaches, or Airbnbs

  5. Handle all setup/cleanup - and upsell food or photo packages

  6. Promote it through Instagram reels, TikTok, and local influencers

This is the kind of business people laugh at until they realize it’s doing $180K/year with pillows and Target plates.

It’s simple. It’s local. And it scales organically (with no ad budget) if you get the visuals right.

Have a great Tuesday! See you Friday.

- Tim