🦘$70K/Month... Saving Animals?

Ben Christie had a good job at Oracle.
But he was $30,000 in debt, burned out, and hated the 9–5 grind.

So he sold his house and walked away from it all.

He bought a rundown piece of land in Texas, moved into an old bus, and started rescuing animals - kangaroos, raccoons, owls, emus - all in his backyard.

He called it The Urban Rescue Ranch, filmed the chaos, and uploaded it to YouTube.

One video went viral.
That month, he made $70,000 in ad revenue.

Now? He has 3M+ subscribers, 4M TikTok followers, and makes a full-time living rescuing animals.

💰 How He Makes Money

• YouTube ads – his videos pull millions of views

• Merchandise – shirts, hats, and gear for his fanbase

• Donations – people love what he’s doing and support it

• Occasional sponsors – as his audience grows

🚀 The Takeaway

You don’t need to chase what everyone else is doing.
Find your unique thing and share it with it the world.

There’s never been a better time to build a brand around your passion.

Ben’s niche? Exotic animal rescue.
But people are doing this in every category:

• Sailing with Phoenix – quit his job and sailed to Hawaii, filming the journey

• B. Dylan Hollis – Went viral baking bizarre Depression-era recipes (e.g. pork cake) → now has 10M TikTok followers and a bestselling cookbook

• Auri Kananen – Finnish cleaner who posts extreme filth-to-clean transformations → makes six figures from YouTube + TikTok

Anyway, I love stories like this. It’s a reminder that there’s no single “right” way to build something. If you pick a lane and stick with it, even the strangest ideas can turn into something.

Hope it sparks some ideas, or gives you a little extra motivation to start that thing you’ve been thinking about.
Have a great Tuesday.

– Tim