💤$2M/Year Selling a Product with Zero Competition

Pretty much all the money I’ve made has come from finding low-competition markets and sneaking into gaps that bigger companies ignored.

It’s just easier to win when you’re not fighting a thousand other people.

Today’s company did the same thing — but they pulled it off in one of the most competitive industries out there.

Just goes to show... every market has hidden gaps if you know where to look.

The mattress industry is one of the toughest markets to break into. Big brands like Tempur-Pedic, Purple, and Casper spend millions on ads to stay on top.

For most new mattress companies, it's nearly impossible to compete.
But Big Fig Mattress found a way in—without wasting money on expensive competitive ads.

Instead, they focused on a specific group of customers that no one else was serving.

… Mattresses for plus size sleepers.

The Strategy: Serve an Ignored Market 🔥
Most mattress companies make products for average-sized people. Big Fig saw an opportunity:
✅ Heavier and plus-size sleepers weren’t being targeted with a mattress made for them.
✅ Regular mattresses sag, break down, and aren’t supportive for bigger bodies.
✅ No competition. It was easy to rank in google for these search terms because nobody was targeting them.

So, Big Fig became the ONLY brand built for heavier sleepers. 🏆
That made it easy to stand out and attract customers looking for a real solution.

🔍 How They Got Customers Without Huge Ads 🔍
Instead of going after expensive, high-competition search terms, they focused on easy-to-rank, specific searches:
🔹 "Best mattress for heavy people"
🔹 "Mattress for plus-size sleepers"
🔹 "Durable mattress for overweight sleepers"
🔹 "Mattress weight limit 500 lbs"

These searches had low competition and lots of search volume.
That means people were searching but there were no products catered to them.
By ranking for these keywords, Big Fig got free traffic without spending a fortune on ads. 📈

📢 How They Turned It Into Millions 📢

But here’s the real kicker:
💰 Influencers & affiliates drove $2M in sales last year alone. 💰

🔹 There’s no real competition in this space.
🔹Mattress bloggers and influencers all were listing Big Fig as their #1 pick for plus size sleepers.

🔹 Affiliates get referrals for each sale they recommend, so its a win-win.

With no strong competitors, Big Fig became the go-to choice recommendation for plus size sleepers.

🚀 The Result? A Winning Brand
✅ Millions in revenue without competing with major mattress brands.
✅ #1 brand for heavier sleepers—a niche they owned.
✅ Free SEO traffic + influencer referrals = huge profits.

💡 How You Can Copy This Playbook 💡
This strategy works in ANY industry. Find your Big Fig angle by:
1️⃣ Spotting an overlooked customer need.
2️⃣ Finding easy-to-rank keywords (use keyword research tools like Ahrefs or SEMrush).
3️⃣ Using influencers & affiliates to spread the word.

The key? Be the best solution in a niche no one else is serving. 

Since Big Fig launched, plenty of brands have tried to copy them — but they’ve still held onto a massive share of the plus-size mattress market.

I hope you guys enjoyed this one. Just goes to show you that even the most competitive markets have gaps that you can get into.

🏖️ Hope you all have a great weekend! I’m heading down to Florida for some beach time with the family. Every time I travel, I seem to find a unique business someone’s running - so hopefully I’ll come back with something fun to share.

-Tim