📥 $150K/Year Selling Products with Zero Competition

Happy Friday! If you want to browse/read all my previous emails click the Uncommmon Profits logo above.

Let’s jump into today’s business.

I’ve made most of my money by going after specific, low-competition niches—that’s exactly what today’s money making example did.

Rachel, of moneyhackingmama, started an Etsy store as a side hustle but was struggling to make sales—until she realized one specific type of product was quietly selling every day.

Instead of making random digital downloads, she niched down, found high-demand, low-competition products, and scaled it into a $10K+/month business.

Today, we’ll cover:

💡 How she found a low-competition etsy niche that took off
📈 How she optimized her Etsy listings for maximum visibility
💰 How she scaled her store into a full-time business
🔎 How You can replicate her success with the right strategy

Let’s break it down. 🚀

💰 How Rachel Makes $150K/Year Selling Digital Products

Rachel started selling printables on Etsy while juggling a 9-to-5 job and raising two young kids.

At first, nothing worked.

She tried:
🚫 Budgeting templates – Highly competitive, hard to rank.
🚫 Wedding printables – Some sales, but too much competition.
🚫 Wall art – Another overcrowded market.

Finally, she found a winning niche—specific business printables.

🖥️ What worked?
✅ Digital contracts, templates & planners for small business owners
✅ Low competition, high demand
✅ People were already searching for these items but had fewer sellers to choose from

By niching down and going after low competition keywords, her Etsy shop exploded.

🏆 How She Optimized Her Etsy Listings

Once Rachel nailed her niche, she optimized every listing to maximize traffic and sales.

🔎 How she ranks #1 on Etsy searches:
✅ Keyword research – She browsed Etsy and used eRank & Google Trends to find low-competition, high-demand keywords.
✅ SEO-optimized titles & tags – Her product names and descriptions were packed with the specific keywords she wanted to rank for.
✅ Eye-catching images – Instead of rushing her product photos, she made clean, professional listing images that stood out.
✅ Short demo videos – Etsy allows 15-second product videos—Rachel used them to boost conversions.

📈 How this helps:
🔹 More clicks on her listings
🔹 Higher ranking in Etsy search results
🔹 More sales with less advertising spend

🚀 How She Scaled to $150K+

Rachel didn’t stop at just a few sales—she scaled her store methodically:

💰 Etsy Ads – She ran low-cost Etsy Ads ($5/day) on her best-selling products to increase visibility.
📊 Pricing Strategy – She started competitive, then slowly raised prices as her reviews stacked up.
📦 Product Bundles – She created bundles of multiple templates, increasing her average order value.
📣 Social Media Promotion – While she didn’t go viral, she posted consistently on Pinterest & Instagram to drive external traffic.

Now, she only spends 10-15 minutes a day running her store.

🛠 How You Can Do This Yourself

Want to try selling digital products on Etsy?

Here’s your step-by-step guide:

1️⃣ Find a Profitable Niche
🔹 Simply browse Etsy and use eRank or Google Trends to find high-demand, low-competition niches.
🔹 Example: Instead of “daily planners” (too competitive), try “ADHD planners” or “real estate marketing templates”.

2️⃣ Create High-Demand Digital Products
🔹 Use Canva or Microsoft Word to design templates and planners.
🔹 Offer editable versions so buyers can customize them.

3️⃣ Optimize Your Etsy Listings
🔹 SEO-rich titles & descriptions – Use relevant keywords naturally.
🔹 Professional images – Use all 10 image slots and add a short demo video.
🔹 Competitive pricing – Start affordable, then increase prices over time.

4️⃣ Drive Sales With Smart Marketing
📌 Run Etsy Ads – Even $5/day can get more eyes on your products.
📌 Leverage Pinterest – Pinterest is huge for digital downloads.
📌 Offer Bundles – Selling 2-3 templates together can double your revenue per sale.

🔎 Try This: Find Your Own Niche

One of the easiest ways to find low-competition Etsy opportunities is to look at what’s already selling—but with less competition.

I searched Etsy for niche digital products and quickly found something interesting:

🛠 Vending Machine Design Templates – Businesses that operate vending machines need branding, stickers, and contract templates. Almost no competition, but people are already selling these.

Try searching for niche templates in industries like:
✅ Pet Grooming Business Forms
✅ Tattoo Shop Business Cards
✅ Nail Salon Social Media Templates
✅ Home Inspector Report Templates

The goal? Find something specific, useful, and in demand—but not oversaturated.

Hope you enjoyed this one. Have a great weekend!

– Tim

📖 Resources & Further Reading

Want to learn more about Rachel’s strategy and selling digital products on Etsy? Here are some great resources:

📌 Rachel’s Business Website: Money Hacking Mama
📌 Side Hustle Nation Podcast Interview: How She Built a $150K/Year Etsy Business
📌 CNBC Feature: Millennial Mom: How I Built My Passive Income Etsy Side Hustle